Food Technology & Beverages

Natural Preservatives and Clean Label Products

The demand for transparency and health-conscious consumption has fueled the rise of clean label products and natural preservatives in the food and beverage industry. Consumers are increasingly seeking products free from synthetic additives, artificial colors, and chemical preservatives. In response, manufacturers are turning to natural alternatives such as plant extracts, essential oils, fermented ingredients, and bioactive peptides with antimicrobial and antioxidant properties. These ingredients not only enhance shelf life but also maintain product safety and quality. This shift is transforming how product formulations are developed, with emphasis on minimal processing and ingredient simplicity. Additionally, clean label products are contributing to brand trust, market competitiveness, and regulatory compliance. Innovations in extraction, encapsulation, and stability testing are expanding the application of natural preservatives across diverse food categories. This session explores the science behind clean label solutions, consumer perception, technological advancements, and challenges in formulation. It highlights successful industry case studies and offers insights into bridging consumer demands with food safety, shelf stability, and taste expectations.